For aesthetic practices

Four places your money leaks between the ad spend and the bank.

Put in your own numbers. The arithmetic is yours, not ours. Most practices are surprised by leak four.

Four questions to ask any financing partner

Here's how cutie.fi answers them.

Who owns the loan and the receivable?You do
Who bears the credit risk?Your practice does
Who sets the program terms?Your practice does
Who underwrites and services each plan?cutie.fi does

What a plan looks like

An illustrative example using sample terms.

Procedure cost$24,500
Down payment$4,900
Term60 months
APR14.9%
Monthly payment$465

Payment is rounded to the nearest dollar. Actual terms depend on the program and underwriting decision.

Your practice

Move the sliders. Everything updates live.

Check a statement — your blended rate across all plans. Published merchant rates start near 4.7% and climb steeply with the length of the no-interest promotion.

On a deferred-interest plan nobody collects finance charges — you pay a higher merchant rate instead. Only the interest-bearing half counts in leak 4.

Margin you're giving away every year

$0

Before a single extra patient or operating hour. Separately, $0 a year in additional revenue is available if you also close leaks 1 and 2 — that is gross revenue, so apply your own contribution margin to it.

$0 of margin leakage for every hour you spend operating.

Your hour today
$0
+ margin leaks sealed
$0
Leaks 3 and 4 only — no extra operating time.
1 · No-close 2 · Single procedure 3 · Discounts 4 · Finance charges
1
The consult that doesn't book
You paid for the lead, the call, the room and the hour. 0 of the patients who walked out this year walked out over price and would have said yes to a real payment plan. You also burned $0 of lead spend on them.
Revenue — apply your margin
$0
2
The single procedure
They wanted three things and could afford one. You quoted to the budget instead of the outcome. 0 second procedures a year, never sold.
Revenue — apply your margin
$0
3
The discount
A slice off the top of your fee to the financing company ($0), plus the cash discount you give to avoid it ($0). You already did the case. This comes straight out of the bottom line.
Pure margin
$0
4
The finance charges
On the interest-bearing part of your book, patients pay 21% of principal in finance charges over the life of a 30-month plan. Somebody collects that. In every other industry it's the business that carries the paper. Once every plan is interest-bearing and leaks 1 and 2 are closed, the pool is $0.
Margin — before servicing and credit losses
$0
Margin leaks — 3 and 4
Recovered without a single extra patient or operating hour. Leak 4 is before servicing and credit losses.
$0
Additional revenue — leaks 1 and 2
Apply your own contribution margin. This is upside, not profit.
$0

Over a career

Margin leaks every day you practice.

This illustrative model extends the annual calculator across a working career. It carries the margin leaks only, the same ones behind the headline figure above: the fee off the top, the cash discount and the finance charges. Leak 4 is before servicing and credit losses. Leaks 1 and 2 are additional revenue on cases you are not doing yet, so they are not projected here.

Your fee is your fee.

With cutie.fi the practice extends the credit and owns the receivable. No merchant discount. No fee off the top of your fee. No upfront cost. cutie.fi is paid a servicing fee contingent on payments actually collected. The finance charges are yours, net of servicing.

Questions? You can reach us at 855-600-0077. Text or call.

The fourth leak.You carry the patient, the clinical risk and the cost of finding them. Today somebody else collects the finance charges.
What is an hour of your time actually worth?What you charge for an hour in the operating room, against what quietly leaks out of it.
How this is calculated, and what it assumes
  • Of the consults that don't close, 50% are assumed to be affordability-driven, and 20% of those recoverable when an affordable payment plan is available.
  • 30% of booked patients are assumed to want an additional procedure, 40% of whom convert when the headroom is visible at the consult. Add-on valued at 40% of the primary fee.
  • Finance charges modelled on a level-payment amortising plan at 15.5% APR over 30 months, about 21.3% of the amount financed. Actual APR, repayment term and down payment vary by applicant and available program terms.
  • Leak 4 applies only to the interest-bearing share of your financed book. Deferred-interest promotional plans generate no finance charges for anyone, so leaks 3 and 4 are never charged against the same case.
  • Leak 4 is the finance charge over the full 30-month life of one year's plans. It reaches this level as annual cash roughly two and a half years after you start.
  • Blended acquisition cost per consult assumed at 3% of the average fee.
  • The career graph projects the margin leaks only (3a, 3b and 4), so one peak year of it equals the margin headline above. It does not project leaks 1 and 2, or referrals from the patients they recover: those are gross revenue, and projecting them here would overstate what a career of this is worth.
  • The career graph runs from age 35 to 65 and scales volume through a career: a ramp over the first twelve years, a plateau from the late forties through the fifties, and a 20% ease by 65. The sliders set the peak year; every other year is a share of it. Discounts (leak 3) are shown as already deducted from what you collect today.
  • Leaks 1 and 2 are gross revenue and consume additional operating time. Leaks 3 and 4 are margin on cases you are already doing; leak 4 is shown before servicing and credit losses.
  • Illustrative model, not a projection or a guarantee of results. Your outcome depends on volume, case mix, credit performance and the terms you set.
Pre-op checklist

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Practice onboarding opens soon. We're down to the last item on the list.

Or reach a person: info@cutie.fi · 855-600-0077